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From Seasonal Surge to Scalable Success: Inside a Print-on-Demand Ecommerce CX Transformation

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This U.S.-based marketplace empowers customers to design and personalize everything from apparel to home goods, turning everyday items into one-of-a-kind creations. With a print-on-demand model and millions of customizable options, demand soars during Q4 as shoppers look for meaningful, last-minute holiday gifts.

The Challenge

Managing Seasonal Spikes While Maintaining Quality

This retailer’s unique business model — print-on-demand customization — creates natural demand surges, particularly during Q4. They needed a solution to handle peak season volumes, provide excellent customer experience, and deliver long-term CX improvements.

Scaling for Peak Demand

Despite extensive planning, their internal team struggled with the holiday rush. Customers flooded support channels with order inquiries, customization questions, and delivery concerns, overwhelming in-house agents.

Costly and Inefficient Seasonal Hiring

With CX operations based in Europe, recruiting and training short-term seasonal employees was expensive and inefficient. High wage costs and talent shortages made it difficult to scale effectively.

First-Time Outsourcing Experience

New to outsourcing, they needed a CX partner who could scale fast, onboard quickly, and improve customer experience without sacrificing quality.

The Ninja Solution: A Scalable, Data-Driven CX Approach

SupportNinja worked closely with the retailer to develop a seasonal support strategy that could flex with demand and still deliver consistent, high-quality customer care. But we didn’t stop there. Together we laid the groundwork for long-term CX success.

1. Workforce Planning & Forecasting

SupportNinja’s Workforce Management (WFM) team collaborated with in-house leaders to accurately forecast demand and plan headcount changes well in advance
A structured three-month hiring and training plan ensured agents were fully prepared before peak season began

2. Training Optimization & Performance Monitoring

Developed a customized training curriculum to reduce ramp-up time and prepare agents to deliver high-quality support
Closely monitored handle times and removed inefficiencies such as dead air
Implemented performance improvement plans for agents who struggled to meet key metrics

3. Data-Driven CSAT & Quality Enhancements

Analyzed CSAT responses to identify controllable vs. uncontrollable factors
Introduced daily and weekly assessments to improve agent performance
Implemented a QA program to review interactions and provide real-time feedback
Launched call listening collaboration sessions to align QA scoring with their internal standards

The Results: A Future-Ready CX Model

Streamlined Hiring, Removed the Guesswork

Seamless Scaling — Successfully onboarded 100 seasonal agents, later extending the partnership with a core team of Ninjas to support ongoing operations.

Improved Efficiency — Achieved 100% coverage of forecasted calls during peak season, reducing wait times and improving CSAT.

Operational Continuity — Delivered reliable support during peak season, keeping customer operations running smoothly even under pressure.

Beyond Peak Season: A Scalable CX Strategy

The success of the seasonal program led the company to extend the partnership beyond the holidays, with a dedicated support team that will serve as SMEs for future peak seasons.
The company now has a repeatable, scalable framework for managing future demand spikes with minimal disruption.

“Particularly from a service delivery leadership and account management perspective, SupportNinja are fantastic partners. The team is super reliable, always willing to take on feedback, and continuously improving. We can’t say enough good things about them.”

~ Customer Care Regional Manager, Leading Custom On-Demand Printing Marketplace

Turn Peak Season Chaos into Repeatable CX Success

SupportNinja’s strategic CX outsourcing solution transformed this company’s approach to seasonal customer support. By implementing smart forecasting, optimized training, and continuous performance monitoring, SupportNinja helped them navigate peak season successfully while building a scalable, long-term CX model.

Ready to future-proof your customer experience?

Let's talk about how SupportNinja can help your business scale customer support seamlessly.

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