Feb 5, 2026
X min read

From 20% to 60% Deflection: How a Global Fitness Brand Scaled AI Without Breaking CX

From 20% to 60% Deflection: How a Global Fitness Brand Scaled AI Without Breaking CX

Growth can be a great problem to have

As long as you have the right team.

Get started

From 20% to 60% Deflection: How a Global Fitness Brand Scaled AI Without Breaking CX

From 20% to 60% Deflection: How a Global Fitness Brand Scaled AI Without Breaking CX

Case Study
February 5, 2026
X min read
Case Study
February 5, 2026
X min read

About

Challenge

SupportNinja Services

How SupportNinja Helped a Women’s Sports Apparel Brand Elevate CX in Just One Day
How SupportNinja Powered this Revenue Management SaaS Brand’s Award-Winning Digital Transformation
From Unpredictable Demand to Scalable CX: How Top Safety and Emergency Products Retailer Built Resilient Customer Support
Case Study: From Support to Growth: Achieving 15% Reactivation

Results

Written by

SupportNinja

SupportNinja

Your Partner-in-Scale

More articles
From Prediction to Reality: Revisiting the 2025 Outsourcing Trends We Forecasted
Strengthening CX and Scalability for a Cybersecurity Platform
How to Fix Your Broken CX Outsourcing RFP (Before It Costs You More Customers)
Battle of the Brands: How AI is Shaping B2B SaaS CX

The Full Story

A global fitness and wellness subscription company was ready to accelerate growth with AI. They needed seamless automation for scalable efficiency, without sacrificing CX quality.

As part of their AI rollout, the company deployed a chatbot to handle customer inquiries at scale. However, early automation covered only 20% of tickets, and they saw a steep decline in CX quality, with scores falling to 20-30% on automated interactions.

SupportNinja provided dedicated operational guidance and human oversight with subject matter experts to maximize the benefits of AI and ensure cost-effective, high-quality customer support.

AI-Powered CX Transformation

To deliver sustained growth and make everyday support more efficient, SupportNinja developed a focused AI-driven CX initiative.

Our solutions included:

  • AI Workflow Enablement — We identified and automated low-complexity, repetitive workflows, enabling AI to deflect 60% of inquiry volume for immediate efficiency gains.
  • Prompt Engineering — We helped refine prompts and decision paths to reduce ambiguity, improve resolution accuracy, and increase successful deflection of low-complexity inquiries.
  • Human-in-the-Loop Quality Control — We maintained rigorous human oversight of AI-powered interactions by reviewing bot responses for accuracy and clarity, flagging errors, updating knowledge bases, and testing new features prior to launch. 

Measurable Results with AI-Driven Support

Delegating repetitive interactions to AI freed up skilled agents to resolve unique, complex issues, while structured feedback and validation ensured accuracy.

Results include:

Volume Deflection at Scale

Automated solutions managed 60% of recurring support issues, resulting in substantial savings.


Improved Accuracy

We expanded from two to 13 Ninjas within a short period as the client saw increased QA scores from bot responses. Daily output validation and structured feedback reduced incorrect responses and unnecessary handoffs to human agents, improving overall efficiency.


Faster AI Iteration Cycles

With dedicated testing and annotation support, new AI features and improvements moved to production faster and with greater confidence.

AI-Enabled CX Without Compromise

SupportNinja provided the AI Data Enablement Services this global fitness brand needed to achieve cost efficiency without sacrificing CX quality.

If your organization needs a true transformation partner to optimize your operations and unlock efficiency with AI while maintaining a human touch, SupportNinja can help.

Let’s balance automation and human touch to unlock scalable, sustainable growth. Get started.

Growth can be a great problem to have

As long as you have the right team.

Get started
Back