SupportNinja Featured in Forbes
Major system disruptions test more than technology — they test leadership, communication, and a company’s ability to maintain trust under pressure. In this Forbes Technology Council expert panel article, technology leaders share practical strategies for responding to outages, cyberattacks, infrastructure failures, and other business-critical disruptions.
Across the article, experts emphasize that resilience is built long before a crisis occurs. Clear incident response plans, regular disaster recovery testing, transparent communication, and well-defined team responsibilities help companies recover more quickly while minimizing customer impact. Strong preparation allows teams to focus on solving problems instead of creating confusion.
SupportNinja CEO Craig Crisler highlights the importance of clear, unfiltered communication during a crisis. Drawing on his experience managing a major workplace disruption, he explains that launching a dedicated business continuity team and providing consistent, transparent updates helped employees stay informed, aligned, and focused throughout the recovery process. Even when companies can’t control the disruption itself, they can control how quickly and honestly they communicate.
As business operations become increasingly dependent on complex technology, companies that invest in preparedness, clear communication, and disciplined incident response will be better equipped to protect customer trust and recover from unexpected disruptions.
